Key Results
A vital first step in creating a solid marketing strategy is to define what success will look like. What will leave you satisfied that the campaign or project has driven the desired result? I help drive metrics that matter.
Below are just a few of the key results and wins my teams have recently achieved.
2024 results with Agital:
2023 results with DataDome:
Marketing qualified accounts (MQAs) far exceeded our Q1 2023 targets in both North America and EMEA!
Inbound sales qualified leads (SQLs) also outperformed our Q1 2023 targets.
We also killed our objectives in Q2, bringing in leads like Yelp, Gap, Instacart, and GoPro.
(Some Q3 2023 MQAs so far: SHEIN and Microsoft.)
We were the bot protection specialist* solution most installed by enterprises in H1 2023, thanks in large part to marketing's influence.
Our Organic Web Traffic vs. Competitors
A snapshot of our organic web traffic vs. competitors shows our efforts were effective.
A lot of factors contribute to driving visits from the ideal customer profile (ICP) to a company's website. Then, there's the matter of converting those visitors to MQAs, SQLs, and eventually customers.
Our LinkedIn Engagements Over Time
The quality, timeliness, and relevance of content to the target audience are critical, but so is the frequency with which new content is shared and the channels of amplification, especially with long B2B sales funnels, when nurturing prospects and keeping them engaged is paramount.
H1 2023
Above is a recap of just a few of the wins our four-person content team delivered in terms of quantity produced in H1 2023 to ensure a steady stream of high-value content.
Other Wins
Since I joined DataDome in Q4 2021, I worked to build up the "content machine," with one key objective being to help our subject matter experts (SMEs) achieve significant industry recognition through thought leadership content.
The content machine has been a massive success, helping us break through the noise as a global leader in bot and online fraud protection!
In 2022:
I established content processes and guidelines to scale thought leadership content production.
I hired two amazing full-time content team members: Sr. Graphic Designer and Sr. Technical Writer.
We supported our primary SME, Head of Research Antoine Vastel, PhD, in countless blog articles, bylines, and speaking opportunities.
Antoine Makes #3 on Enterprise Security Tech's 2022 Top 10 Cyber Influencers List
In H1 2023:
We outperformed quarterly objectives and key results (OKRs) related to content impressions, page visits, and SEO rankings.
We more than quadrupled our number of SME authors published on the DataDome blog.
We continued to boost thought leadership and promote our industry expertise globally through:
Speaking Engagements (e.g. Black Hat Asia & Forum International de la Cybersécurité)
Media Bylines (e.g. Features in Forbes, Fast Company, &Journal du Net)
Awards (e.g. 2023 Fortress Cyber Security Award for Application Security & 2023 SC Awards Europe: Best Use of Machine Learning/AI)
